We were tasked with creating Housing trailer for Blizzard’s World of Warcraft. My job was to work on an endcard. The brief required an elegant and smooth transition, using a flame to reveal the logo. The fire and surrounding particles needed to align with the logo’s style and design elements.
We explored multiple options: sourcing stock footage of a flame, generating it with AI, and creating it using particles. However, none of these approaches matched the visual concept we were aiming for.