The video is created using AI generation for background and partially – effects. The rest of the VFX was done manually, compositing assets together. Creating a magical fusion of AI and human touch.
MagicMag from Prague is a joint project of dozens of leading creators, institutions and brands dedicated to promoting Prague and the Czech Republic internationally. The promo video acts as a part of fundraiser campaign that promotes the launch of the magazine that will take place at the Frankfurt Book Fair in October 2026.